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| Hutch has a clear strategy when it comes to advertising. At the core of all our advertising are our Brand Values. They are the same everywhere and it's important that the way we present Hutch to the outside world is part of our internal culture too because it makes our Brand stronger. |
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| The values were chosen because they are useful and attractive for customers.
These values communicate that Hutch is, Creative, Brave, Simple, Exuberant and Gorgeous. Therefore everything Hutch does will be in line with these values we stand for |
