News and Image Source from Telecom.
Users downloaded over 175 billion apps in 2017, a 60 per cent increase from 2015, while the number of apps available across Google Play and the App Store crossed the 6 million mark, App Annie revealed.
On average, each user spent 1.5 months in apps in 2017, a 30 per cent increase on 2015, while consumer spend on apps was more than $86 billion, a 105 per cent increase. An App Annie representative explained the main reason for comparing with 2015 rather than 2016 was to have a greater range of data and therefore more accurately and clearly demonstrate any existing trends.
“Consumer spend growth will be driven by strong smartphone and app adoption in developing economies and apps’ ability to capture greater share of wallet in mature economies,” the company noted.
Author : Saleha Riaz – Reporter