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The rumour mill picked up pace ahead of the launch of Apple’s next-generation of iPhones, which is expected to take place early in September.
Reports state the company is readying three devices, which will all feature an edge-to-edge screen design. While the range is broadening, the update was described as an “S year”: every other year, Apple releases more modest upgrades which sees devices gain an “S” model number (such as iPhone 6s).
Bloomberg said the update reflects the fact that, due to the state of the smartphone market, Apple is no longer seeking shipment growth but instead looking to raise iPhone ASPs and increase sales of supporting products and services.
To aid it in this aim, the company is apparently set to offer a device with a 6.5-inch screen, making it the largest (and most expensive) iPhone to date. It would be the second in Apple’s line to use an OLED screen and be able to display content from two apps side-by-side.
Author : Steve Costello – Senior Editor