Operators face unstoppable demand for HD video

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Openwave Mobility announced 38 per cent of all global mobile video traffic is now high definition (HD), and predicted the figure will hit 50 per cent by end-2018.

The company, which provides mobile data traffic management for operators, noted the current percentage is “far beyond what operators had predicted”: HD video comprised only 5.7 percent of traffic four years ago, and the huge increase reflects the popularity of OTT streaming video services including YouTube and Netflix on mobile, it stated.

Today over 820 million people across the world watch YouTube and Netflix on mobile devices, the company noted in its Mobile Video Index report .

John Giere, CEO of Openwave Mobility, said: “operators have to grapple with the unstoppable appetite for HD video content from OTT players.”

“OTTs have launched a land grab. In three years, OTTs wiped out voice revenues. In two-and-a-half years they wiped out messaging revenues. Is mobile data next? You bet,” he added.

Author : Saleha Riaz – Reporter